Some things to have in mind

One aspect to have in mind before starting to compose a business plan is to know who it is directed to. Furthermore, locolizing the potential readers prerequsites is invalauble for this process.
Many times it's better to present a short and concise business plan instead of a long and unconcrete one.

Chalmers Innovation recommends all innovators to participate in Venture Cup's educational occasions and use their handbook as a checklist when beginning to work on the business plan.

Below you can find a introduction list  of questions that the business plan should give answers to.

Summerization

The summerization is the most important part of the business plan. Make efforts on formulations and make sure that they are thought through. The summerization is composed by two pages of condensed information from the whole business plan.

• Give thought to that this is the part that the investers put most emphasize on. If the summerization is poorly written the investors might not read further
• Clarify the benefits of the product received by the consumer/costumer.

Business concept

A business concept gives a description of: What you're selling to Whom and how you're going to make a profit out of it. Answer the questions below to begin working on this part.

• Describe the necessity or problem that your product or idea satisfies or solves.
• Describe in what way your idea gives a solution to the problem.
• Describe the uniqueness of your idea – USP (unique selling point) in comparison to other alternatives.
• Describe the benefits that your idea gives to the consumer/customer. Do they have any experinced problems today
• Describe why the consumer will buy your product – is it a matter of price, quality, characteristics, brand, design, security or is it that it saves time for the costumer.
• Describe how much value this product will create for the comsumer – quantify the good of the product.